Developing winning brand strategy
Strategy Magazine, Issue 1, 2003, Lars Finskud
Strategy development is complex, and companies still get it wrong. This article describes
how a deep understanding of business dynamics and consumer brand choice would help
senior managers make much more robust strategic decisions.
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Strategic growth dynamics
White paper, January 2002, David Exelby, Kim Warren
Smaller firms, like larger organizations, face challenges in ensuring their business remains
robust during periods of rapid growth. This paper describes an approach for tackling these
issues, in the context of a marketing-led growth initiative for a small online firm.
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