winning brand strategy
Strategy Magazine, Issue 1, 2003,
Strategy development is complex, and
companies still get it wrong. This article describes
how a deep understanding of business dynamics and consumer
brand choice would help
senior managers make much more robust strategic decisions.
Strategic growth dynamics
White paper, January 2002, David
Exelby, Kim Warren
Smaller firms, like larger organizations, face challenges
in ensuring their business remains
robust during periods of rapid growth. This paper describes
an approach for tackling these
issues, in the context of a marketing-led growth initiative
for a small online firm.